The Hydro Tek Advantage
Selling against the competition requires showing your competitive advantages.
Because we are all up against competitors that do a good job, although we would like to believe they don’t, you don’t have to enter into a waging battle for business. By offering an efficient timeline for service and sales, you will probably win over more customers. By maintaining that efficiency you will keep that customer.
If customer’s have to wait 3,4 or even 5 days for someone to call them back or show up to fix their equipment, you can pretty much count on them looking elsewhere. Don’t force them to look else where, it took to long to develop them as your customer.
Don’t do business with the idea that, “well I am the only game in town philosophy”. If someone has a smart mechanic and you give him the opportunity to look at doing his own repairs, because you took to long to get to him, you risk loosing them and the parts business as well. This is because the Internet has become a local competitor as well.
Parts supply companies that were mostly distributor supply and sales oriented have begun selling to everyone. This means that anyone can get a part and fix their machine. Not what you want to happen. If they start finding the parts online, they will also start finding the machines online. Once the customer is lost, the odds are they are pretty much only a listing statistic in your directory.
As we come out of the down turned economy, which is not to far off now, our business will grow again. We will hire staffing that had to be reduced; you will increase your inventory, parts and machines and begin selling everything again. But this will only happen if you didn’t loose that customer.
- Remember not to take the easy way out and blame the economy for creating all your problems. Become proactive, make the necessary changes that build your customer relationship and become focused on being more efficient than your competitor. You are both fighting for the same dollar.
- Communicate to the customer what is more of a significant advantage to them to buy from you and your company, this doesn’t mean down talking the competition, this is your opportunity to explain the benefits of more effective pricing, more model choices, a higher level of service support and better parts stocking,
- It is not always about price but about the effectiveness of the company’s response to the customer that will lay the continued foundation for a successful business.
- Everyone can say that they have better quality than the other guy. Everyone can say that they offer better service than the other guy.
By distributing Hydro Tek Systems products you gain competitive advantage. You are selling innovation, uniqueness of design and material along with the latest in component technology and craftsmanship.
