Whenever we think of new products we usually think of how the Procter and Gamble’s of the world introduce their products…they sample them!

They offer their potential customers a trial “serving”. When the customer uses it, they become familiar with the product. They see how well it works. The sampling is followed with a special trial offer a “special or discount on their first order”. That familiarity and potential savings pop into their mind when they shop for their regular product. If the sample was positive, they will give the product a try. Why not, I have a discount available?

That same practice applies to pressure washers. Whenever a customer or potential customer is looking for a washer, a demo and even an extended “try it for yourself at your plant” can be very effective. It is important to have one of your sales people lead the demo of the power washer. This gives the sales person time to explain the feature and benefits as they use the machine. It also give them the chance to hear what the customer’s real needs are. This demo of the power washer also allows the customer to become more comfortable with the way the machine works, as well as making sure they are using it correctly.

The demonstration process help imprint the benefits and features of using the Hydrotek pressure washers. This imprinting process helps builds subliminal loyalty to the product and its features and benefits. This loyalty can make the user/customer the advocate for your Hydro Tek pressure washer in the customer’s buying decision.

So sampling by demonstrating Hydro Tek power washers, then adding a buying incentive can bring new sales of Hydro Tek pressure washers. It works for your chemical and service work too!